Alfa Romeo Style

 Since its foundation in 1910, the Alfa Romeo brand has stood out both as a motorsport legend and symbol of Italian craftsmanship and elegance. The unique blend of essential lines, quality of proportions and bold, dynamic spirit gave birth to cars that can’t be created anywhere else, by anyone else. This unparalleled approach to design has become a worldwide paradigm of Italian style: while others build cars, Alfa Romeo creates them.  

At the wheel of every Alfa Romeo, the driver feels always at the centre of an unparalleled sensation: he is an essential component of the car and the perfect completion of it. The cockpit’s design is developed around the driver to deliver an uncompromising driving pleasure. The on-board technology is seamless with the surroundings, the physical interfaces are the only keys to a sports experience: every command is clear and intuitive, and there’s no room for gadgets that could divert the driver’s attention.  

“Alfa Romeo is more than a vehicle factory: its cars are more than mere machines built in conventional way. Amid many automotive brands, Alfa Romeo takes up a different method. It’s a kind of obsession, an enthusiasm. It’s a way of life, a different approach to conceiving a motor vehicle”. The words of Orazio Saitta Puliga, Head of Design from 1946 until 1973, still inspire our vision. Together with the Centro Stile Alfa Romeo creators, the greatest Italian designers and legendary coachbuilders worked for the Brand across the decades: Mario Boano, Marcello Gandini, Franco Scaglione, Ercole Spada, Pininfarina, Bertone, Giugiaro, Zagato, Touring Superleggera and many, many others.